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Mindset-Trust-cover

The Trust Gold Rush:
The Commercial Value of Brand Trust in Travel

Snapshot:

  • Trust in travel brands will continue to strengthen as a key reason travelers choose one brand over another.

  • There are very real and measurable commercial opportunities tied to gaining and keeping trust.

  • The approach a travel brand takes to the information it shares and the way it communicates is the pivot point where modern travelers are giving and losing trust.

MINDSET PULSE

Keeping a monthly pulse on traveler mindsets.

Every two weeks, we survey 1,000+ regular travelers in 25 different countries, giving us a recurring pulse on what travelers are expecting their travel to look and feel like in the next 90 days.

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NOVEMBER 2023 Access here. 
DECEMBER 2023 Accordion description i
JANUARY 2024

November 2023 Pulse Results

I expect increases in this type of travel over thee next 90 days. As I think about the travel I have in the next 90 days, I feel like this. As I think about the next 90 days, I am confident in this part of the travel industry.
Business Travel Non-Business Travel International Travel Domestic Travel Excited Anxious Ready-for-Rest Burdened Ready-for-Success Reluctant Lodging Air
LEGEND: 75% or more of repondents 50% - 74% of repondents 30% - 49% of respondents 29% or less of respondents
TRAVELER GENERATION
Baby Boomer
Gen-X
Millenial
Gen-Z
BUDGET AND SERVICE LEVEL EXPECTATIONS
Big-Budget & High-Touch
Big-Budget & Low-Touch
Small-Budget & High-Touch
Small-Budget & Low-Touch
Big-budget travelers are comfortable with higher nightly rates in hotels and more expensive airfares, while small-budget travelers look for lower prices. High-touch travelers want high-touch amenities, services, and features, while low-touch travelers just want the basics.
HOME REGION
Americas
Europe
Middle East & Africa
Asia
PLANNED DESTINATIONS
New York City, USA
London, UK
Singapore
Hong Kong
Tokyo, Japan
Dubai, UAE
Frankfurt, Germany
Paris, France
Shanghai, China
Los Angeles, USA

 


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RECENT REPORTS



MINDSET PULSE: FEBRUARY 2024

Understand what consumers expect their travel to look and feel like in the next 90 days.

Mindset-Pulse-preview
FEBRUARY 2024

Pulse Results

Each month, MODIV takes a pulse on the Mindset of routine travelers around the world. From how much they expect to travel to how they're feeling about that travel, our goal is to keep tabs on the global sentiment and expectations travel brands will be seeing as they serve travelers in the next 90 days. You can get February’s Pulse results below.

GET AHEAD, STAY AHEAD

Be the first to receive Mindset.

No nonsense, just insights.