Travel Tech: A brand’s science project or something that changes consumer behavior?

Snapshot:

• Travel tech innovation and progress are low on the priority list for most travelers, but some digital experiences will get the attention of their wallets more than others, especially when it makes their travel more manageable.
• The planning and booking stages of a trip are when technology is top of mind for travelers. This is when tech contributes the most to brand loyalty.
• Access to reliable, fast, device-agnostic internet still tops the list of features travelers want brands to invest in. This is complemented by expectations of seamless integration of experiences driven by artificial intelligence.