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The Collective: Traveler Trust, Loyalty & Technology Report

Traveler trust, technology, and loyalty aren’t just trends; they have been and will continue to be the drivers of fundamental shifts in how brands interact with and retain customers, impacting investments, ROI, and traveler commitment globally.

Our latest report, powered by insights from our ongoing MODIV Mindset traveler research, delivers a commercial interpretation of these critical themes: Trust that Translates into Revenue, Tech that Enhances, Not Disrupts, and Loyalty Reimagined.

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MINDSET PULSE

Keeping a monthly pulse on traveler mindsets.

Every two weeks, we survey 1,000+ regular travelers in 25 different countries, giving us a recurring pulse on what travelers are expecting their travel to look and feel like in the next 90 days.

Screenshot 2024-01-24 at 2.40.51 PM

NOVEMBER 2023 Access here. 
DECEMBER 2023 Accordion description i
JANUARY 2024

November 2023 Pulse Results

I expect increases in this type of travel over thee next 90 days. As I think about the travel I have in the next 90 days, I feel like this. As I think about the next 90 days, I am confident in this part of the travel industry.
Business Travel Non-Business Travel International Travel Domestic Travel Excited Anxious Ready-for-Rest Burdened Ready-for-Success Reluctant Lodging Air
LEGEND: 75% or more of repondents 50% - 74% of repondents 30% - 49% of respondents 29% or less of respondents
TRAVELER GENERATION
Baby Boomer
Gen-X
Millenial
Gen-Z
BUDGET AND SERVICE LEVEL EXPECTATIONS
Big-Budget & High-Touch
Big-Budget & Low-Touch
Small-Budget & High-Touch
Small-Budget & Low-Touch
Big-budget travelers are comfortable with higher nightly rates in hotels and more expensive airfares, while small-budget travelers look for lower prices. High-touch travelers want high-touch amenities, services, and features, while low-touch travelers just want the basics.
HOME REGION
Americas
Europe
Middle East & Africa
Asia
PLANNED DESTINATIONS
New York City, USA
London, UK
Singapore
Hong Kong
Tokyo, Japan
Dubai, UAE
Frankfurt, Germany
Paris, France
Shanghai, China
Los Angeles, USA

 
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RECENT REPORTS
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MINDSET Vol 2 - Snapshot_Short-Term Rentals-Cover_Thumbnail
MINDSET Vol 1 - Snapshot_Traveler Preferences-Cover_Thumbnail
MINDSET PULSE: October 2024
Understand what consumers expect their travel to look and feel like in the next 90 days. 
FEBRUARY 2024

Pulse Results

Each month, MODIV takes a pulse on the Mindset of routine travelers around the world. From how much they expect to travel to how they're feeling about that travel, our goal is to keep tabs on the global sentiment and expectations travel brands will be seeing as they serve travelers in the next 90 days. You can get February’s Pulse results below.

ABOUT MODIV MINDSET

MODIV findings represent

24,000+ travelers surveyed annually
25 countries represented
11 localizations
2,000+ digital conversations in a month

The Why & What

What is MODIV Mindset and why was it created?

MODIV Mindset is a bi-monthly global survey engaging with over 1,000 travelers across 22 countries and 11 localizations. We created it to supplement our clients' existing insights strategies, providing them with rapid, actionable information on connecting with travelers and their ever-evolving expectations in commercially viable ways.
What consumer trends led to the creation of Mindset? Modern consumers, particularly travelers, demand a personalized experience; they prefer brands that understand their unique needs and preferences. The hospitality industry faces numerous challenges in this regard, especially in the wake of the impact left by the global pandemic-induced disruptions. MODIV Mindset was created to help hospitality brands navigate these challenges and deliver experiences that are individually tailored and purposed.
How does Mindset help with consumer research needs? MODIV Mindset was designed to address the challenges our hospitality clients face in cataloging, interpreting, and using consumer insights. The survey provides agility, speed, price efficiency, and specificity. It serves as a real-world, inspirational starting point for our clients to develop unique strategies for identifying, marketing to, and fostering relationships with modern travelers worldwide.
Who are the target respondents of Mindset?

MODIV mindset tracks 16 psychographic, demographic, professional, and travel behavior dimensions – with standard segment and brand reporting. Each bi-weekly wave of MODIV Mindset is tightly screened to ensure we’re speaking with:

  • Travelers who are at least 21 years old
  • Travelers who take 4+ trips per year (covering all stay occasions) 
  • Travelers living in one of the 25 countries we monitor

We also balance our samples (oversampling when necessary) to ensure we’re capturing:

  • A balanced representation across genders
  • A representative sample from each country based on the percentage of that country's GDP made up of travel (inbound and outbound)
What parts of the travel industry does Mindset cover? The survey covers lodging, air, and car rental (including on-demand services). It provides over 16 demographic, psychographic, and professional attributes for complete, real-world segmentation. It catalogs drivers of expectations, preferences, and trust across these segments and explores expectations of travel brands at various price points and for different trip occasions.
What is MODIV's approach to reporting patterns and trends? MODIV Mindset focuses on identifying patterns and trends that persist over multiple survey waves. We refrain from reporting anomalies or insights that do not recur or grow over several waves. Furthermore, our emphasis lies in understanding future-focused mindsets rather than past behaviors – we are interested in what travelers hope and expect in the next 6-12 months.
How is your research validated? Our results are regularly reviewed by industry experts for validation and interpretation. This ensures that our survey lives up to our expectation that it provides commercially relevant, real-world insights.
How have travel brands used MODIV Mindset? Our clients have found numerous applications for MODIV Mindset, from defining unique marketing strategies to building meaningful relationships with modern travelers. If you'd like to see specific examples or explore how you might be able to use it too, please contact us directly. 
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No nonsense, just insights.