Travel Tech: A brand’s science project or something that changes consumer behavior?
Snapshot:
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Travel tech innovation and progress are low on the priority list for most travelers, but some digital experiences will get the attention of their wallets more than others, especially when it makes their travel more manageable.
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The planning and booking stages of a trip are when technology is top of mind for travelers. This is when tech contributes the most to brand loyalty.
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Access to reliable, fast, device-agnostic internet still tops the list of features travelers want brands to invest in. This is complemented by expectations of seamless integration of experiences driven by artificial intelligence.
Keeping a monthly pulse on traveler mindsets.
Every two weeks, we survey 1,000+ regular travelers in 25 different countries, giving us a recurring pulse on what travelers are expecting their travel to look and feel like in the next 90 days.
November 2023 Pulse Results
| I expect increases in this type of travel over thee next 90 days. | As I think about the travel I have in the next 90 days, I feel like this. | As I think about the next 90 days, I am confident in this part of the travel industry. | ||||||||||
| Business Travel | Non-Business Travel | International Travel | Domestic Travel | Excited | Anxious | Ready-for-Rest | Burdened | Ready-for-Success | Reluctant | Lodging | Air | |
| LEGEND: 75% or more of repondents 50% - 74% of repondents 30% - 49% of respondents 29% or less of respondents | ||||||||||||
| TRAVELER GENERATION | ||||||||||||
| Baby Boomer | ||||||||||||
| Gen-X | ||||||||||||
| Millenial | ||||||||||||
| Gen-Z | ||||||||||||
| BUDGET AND SERVICE LEVEL EXPECTATIONS | ||||||||||||
| Big-Budget & High-Touch | ||||||||||||
| Big-Budget & Low-Touch | ||||||||||||
| Small-Budget & High-Touch | ||||||||||||
| Small-Budget & Low-Touch | ||||||||||||
| Big-budget travelers are comfortable with higher nightly rates in hotels and more expensive airfares, while small-budget travelers look for lower prices. High-touch travelers want high-touch amenities, services, and features, while low-touch travelers just want the basics. | ||||||||||||
| HOME REGION | ||||||||||||
| Americas | ||||||||||||
| Europe | ||||||||||||
| Middle East & Africa | ||||||||||||
| Asia | ||||||||||||
| PLANNED DESTINATIONS | ||||||||||||
| New York City, USA | ||||||||||||
| London, UK | ||||||||||||
| Singapore | ||||||||||||
| Hong Kong | ||||||||||||
| Tokyo, Japan | ||||||||||||
| Dubai, UAE | ||||||||||||
| Frankfurt, Germany | ||||||||||||
| Paris, France | ||||||||||||
| Shanghai, China | ||||||||||||
| Los Angeles, USA | ||||||||||||
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Pulse Results
Each month, MODIV takes a pulse on the Mindset of routine travelers around the world. From how much they expect to travel to how they're feeling about that travel, our goal is to keep tabs on the global sentiment and expectations travel brands will be seeing as they serve travelers in the next 90 days. You can get February’s Pulse results below.
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