Snapshot on Small-Medium Sized Businesses
- The business travel boom of 2023 is expected to continue in 2024 with SMBs, but their expectations of travel brands are going to be higher.
- SMB travelers are eager to hit the road for business next year (a contrast to travelers from larger size companies), leaving SMB leaders and travel decision-makers at these companies skeptical of how long this excitement may last.
- Leaders and decision-makers at SMBs are prioritizing company growth and believe travel plays a critical role in the success of these efforts. SMB travel budgets will readily be expanded as commercial opportunities present themselves and require business travel.